Brands I've grown. Products I've shipped.
Client work and selected projects for D2C brands, plus the products I build and run myself. Real brands, real numbers.
Selected work
Equipped Gym: a full growth system, from theme to ads
New custom Shopify theme, email and repeat-purchase flows rebuilt from scratch, and Google and Meta Ads run against it. Sales up 178% year on year, from a six- to a seven-figure business.
Control Room: a growth platform for challenger brands
An end-to-end analytics and growth platform built in-house at Soar, my last agency, where I led its build. Forecasts, profit and loss, ad performance and creative insights for 30+ brands, replacing days of spreadsheet work.
Sniffables: a TikTok brand given a store to match
I followed Sniffables' young founder on TikTok and LinkedIn and wanted to back him, so I rebuilt the store over a weekend, free. A bold, mobile-first Shopify theme with creator videos, a scent and pack switcher and a basket built to lift order value.
Plate Perfect: a reg plate builder that makes ordering effortless
A Shopify store and theme for a close friend's number plate brand, now live at plateperfect.co.uk. Type your reg and see your plates come to life, with no app fees and a one-tap basket. Brand and launch video too.
Built, launched and run by me.
Products are where I test ideas, ship fast and keep the craft sharp. The same discipline goes into every client build.
AI Shopping Feeds: feed management, automated end to end
A SaaS for product feeds. AI rewrites titles and attributes, rules keep feeds clean, audits catch disapprovals, and exports go to 200+ shopping channels. I built it over 12 months.
3DAssets.dev: a free 3D asset library, run by an automated pipeline
A free, open library of game-ready 3D assets for people and AI agents. Every upload is validated, re-encoded and human-reviewed automatically, giving 22,000+ GLB models, 350+ packs and 200+ walkable demos, all CC0, with an API and an MCP server built in.
Football Draft Game: built solo, grown to 100k+ downloads
A football draft game. Spin for a real club and season, draft an XI, then play out the season and chase an unbeaten record. I built the iOS app, the browser version and the website.
Cozy Alchemy: a cozy idle game, built end to end
A village potion shop game for iPhone. I built the whole thing: the gameplay loop, levelling and economy, the backend, the marketing site and the user acquisition. Live on the App Store 20 days after I started building it.
Football Club Sim: 5k managers a month, playing every match live
A football management game for iPhone, where you play every match live and take on friends in online leagues. I built the app, the match engine, the online leagues and the website.
Sport Score Tracker: 23 sports, scored on iPhone and Apple Watch
An iPhone and Apple Watch app that keeps score in 23 sports with one tap. Real rules for every sport, live sharing with friends, Apple Health workouts and deep stats.
Squadfather: a full game, built and shipped solo
A football squad game with 1v1 multiplayer, 22 languages and a coach you can customise. Built and shipped solo, with AI doing much of the heavy lifting.
Senior strategy. Hands-on delivery.
I've spent 7+ years in paid advertising, agency-side and in-house, most recently as Head of Paid Search for 3+ years at Soar With Us, a D2C agency, growing brands to 8+ figures. I've since started Pavegrowth to continue my love of building and growing brands with that expertise.
Alongside the ad accounts I build Shopify themes, iOS apps and software products, including my own. Growth marketing and development under one roof. I utilise AI workstreams to support moving faster & streamlining internal & client workflows to ensure efficiency, whilst the strategy, judgement and accountability are mine. You talk directly to the person doing the work.
Let's grow your brand, together.
Thirty minutes to get to know your brand, your goals and where the growth is. No pitch deck, just a straight conversation about where we'd take it next.
- 0–10Your brand, goals and growth targets
- 10–25Where I'd look first for growth, and why
- 25–30Fractional, a project, or not a fit
I'll get back to you shortly about your request. Looking forward to learning more about your project & goals!