A village potion shop for iPhone. Grow herbs, brew potions from picture recipes and serve fifty villagers who remember you. I built every part of it myself: the game and its gameplay loop, the levelling and economy, the backend, the marketing site and the user acquisition.
Design, code, systems and launch, all done by me. Free to play on iPhone, and it works offline.
Grow, brew, serve. Every timer keeps running while the app is closed, and time away yields exactly what playing would have.
A shop level from 1 to 100 that unlocks everything, fed by XP from every action. Mastery tracks, three currencies and a market whose prices move with the seasons.
Daily jobs, commissions and streaks, a festival and events framework, rotating seasons and a two-track season pass. Features can be tuned remotely, with A/B variants per player.
The marketing site, an App Store listing in 50 locales, automated store screenshots, and the user acquisition that put it in front of players.
A top-level look at how it's put together. The game runs entirely on the phone, with a thin edge backend for the things that need a server.
Built on React Native, with graphics drawn on the GPU and animation running off the main thread, so a busy garden stays smooth on older iPhones.
Every rule lives in one engine that works out the game state from timestamps. Offline time, notifications and saves always agree, because they all ask the same function.
The save lives on the device, with an append-only ledger for every coin and item that moves, and rolling backups that keep a last good copy.
Remote config, purchase webhooks and nightly housekeeping run at the edge. Over-the-air updates come from a self-hosted, signed update server rather than a paid service.
In-app purchases through StoreKit, with no analytics, no tracking and no tracking prompt.
Builds, submissions, prices and store listings in 50 locales are scripted, and the App Store screenshots are captured from scripted simulator runs.
I've spent 7+ years in paid advertising, agency-side and in-house, most recently as Head of Paid Search for 3+ years at Soar With Us, a D2C agency, growing brands to 8+ figures. I've since started Pavegrowth to continue my love of building and growing brands with that expertise.
Alongside the ad accounts I build Shopify themes, iOS apps and software products, including my own. Growth marketing and development under one roof. I utilise AI workstreams to support moving faster & streamlining internal & client workflows to ensure efficiency, whilst the strategy, judgement and accountability are mine. You talk directly to the person doing the work.
Thirty minutes to get to know your brand, your goals and where the growth is. No pitch deck, just a straight conversation about where we'd take it next.
I'll get back to you shortly about your request. Looking forward to learning more about your project & goals!
