A wheel picks a real club from a real season. You draft one player from that squad, then spin again until your XI is full. Then you play out the season and chase a perfect, unbeaten record. I built the iOS app, the browser version and the website.
The app, the game data, multiplayer and the site, built and shipped by me. Free to play, with no ads and no account to create.
Spin, draft, simulate. A draft takes about 60 seconds, and the solo season runs on the device, so it works with no connection.
250+ clubs across 16 leagues and 70k+ player-seasons, each player rated for that exact season and for their career peak. Text-only names, no crests and no photos.
Private leagues that friends join with a code, live 1v1 drafts with ELO on the line, and a global leaderboard.
A site in over 20 languages that explains the game and sends people to the App Store, or straight into a free version that runs in the browser.
Game screens captured from the browser version at phone size.
A top-level look at how it's put together. One codebase ships the iPhone app and the browser game, backed by a small, fast edge backend.
The iOS app and the browser game build from one TypeScript codebase. The web version installs like an app and works offline.
Seasons simulate on the device from the squad, a seed and a versioned ruleset, using Elo ratings and a Poisson goal model, so any result can be replayed exactly.
Every player is rated for each season and at their peak, compiled from public football data. A build step packs it from 20 MB to under 1 MB compressed, loaded one league at a time.
Private leagues, live 1v1 drafts, leaderboards and push notifications run on serverless workers at the edge, with scheduled jobs that tidy up abandoned matches.
Every ranked, daily and 1v1 result is re-run on the server before it counts. Versioned rulesets keep older app versions valid while an update rolls out.
Signed over-the-air updates from a self-hosted update server, a website generated in 22 languages from one template, App Store listings in 51 locales, and privacy-friendly ad attribution.
Solo seasons need no connection. Online results queue up and send when you are back.
A private ID on iPhone, and no cookies, IP addresses or device IDs stored.
Universal links, invite pages and share cards for leagues and results.
I've spent 7+ years in paid advertising, agency-side and in-house, most recently as Head of Paid Search for 3+ years at Soar With Us, a D2C agency, growing brands to 8+ figures. I've since started Pavegrowth to continue my love of building and growing brands with that expertise.
Alongside the ad accounts I build Shopify themes, iOS apps and software products, including my own. Growth marketing and development under one roof. I utilise AI workstreams to support moving faster & streamlining internal & client workflows to ensure efficiency, whilst the strategy, judgement and accountability are mine. You talk directly to the person doing the work.
Thirty minutes to get to know your brand, your goals and where the growth is. No pitch deck, just a straight conversation about where we'd take it next.
I'll get back to you shortly about your request. Looking forward to learning more about your project & goals!
