--- title: Plate Perfect: a reg plate builder that makes ordering effortless · Pavegrowth description: A Shopify store and theme for a close friend's number plate brand, now live at plateperfect.co.uk. Type your reg and see your plates come to life, with no app fees and a one-tap basket. Brand and launch video too. url: https://pavegrowth.co/work/plate-perfect/ --- [← Work](https://pavegrowth.co/work/) · Plate Perfect ![Plate Perfect](https://pavegrowth.co/_astro/logo.Barc1xPQ_Z1JLS9e.webp) · Store, theme and launch creative # Plate Perfect: a reg plate builder, built to make ordering effortless. A close friend launched Plate Perfect, a UK brand selling road legal 3D and 4D number plates, and asked me to support development and consult on the Shopify store. I built a complete theme around one job: type your reg, see your plates come to life, add them to the basket. Everything runs on Shopify itself, so there are no app fees and nothing to break. Client [plateperfect.co.uk](https://plateperfect.co.uk/) Sector Number plates · UK Services Shopify theme · Brand identity [Visit plateperfect.co.uk ](https://plateperfect.co.uk/) · [Build a plate ](https://plateperfect.co.uk/products/number-plates) ![Plate Perfect plate builder on desktop: front and rear S4 FOX plates in 4D gel with UK flag badges, price £59.95 with 30% off, and the options alongside](https://pavegrowth.co/_astro/builder-d.B6UmeCP2_ZJLHSS.webp) The plate builder: every option redraws the plates instantly · /products/number-plates At a glance ## No app fees. Nothing to break. A faster path to checkout. The builder, reviews and basket are part of the store, not add-ons. That keeps it quick, cheap to run and simple to own. 0 · Monthly app fees. The builder, reviews and basket are built in <1s · Page loads on mobile, with the plates on screen almost instantly 1 tap · Plates, badges and fitting kit into the basket together 3 steps · Enter your reg, build your plates, check out The brief ## Clean, premium, and dead simple to order. Most plate sites are busy: bright reds, carbon-fibre textures, dozens of sizes in one dropdown, and a preview that scrolls away while you pick options. The brief was the opposite. **A modern, minimal store with one funnel**: from the homepage straight into a plate builder, then the basket. Road legal plates come with real rules too: the legal font and spacing, **BS AU 145e** markings, and photo ID plus a V5C before anything is made. The builder had to make those easy rather than scary, and keep every order correct. And it had to stay simple to own. No subscription apps, no page builder, nothing that breaks when an app updates. Just Shopify. The plate builder ## See your plates before you buy them. The preview is drawn at true plate size, down to the millimetre. What you see is what gets made. ![Builder showing a 4x4 square rear plate with S4 FOX on two lines next to a standard front plate](https://pavegrowth.co/_astro/builder-square-d.DgxRHJc5_Z6NKiJ.webp) Sizes redraw to scale: here a 4×4 square rear ![Basket drawer with the plates, two UK badges and a fitting kit, showing was prices, You're saving £23.55, and secure checkout](https://pavegrowth.co/_astro/basket-d.CrkWauxT_Z1b96KI.webp) One tap adds plates and add-ons together 1. ### Live preview, every option Four finishes (standard 2D, 3D gel, 4D acrylic, 4D gel), pair, front or rear, five plate sizes, UK, GB, ENG, SCO and CYM badges and the green flash for EVs. 2. ### Legal checks built in Character limits per plate size, current-style regs spaced AB12 CDE, and an ID and V5C confirmation before the plates can be added. 3. ### One request to the basket Plates and add-ons go in together. Badges and fitting kits stay linked to their plates: change the quantity or remove the plates and they follow. 4. ### Every order spelled out Registration, finish, badge and the exact size of each plate in millimetres go on the order, so production never has to guess. 5. ### Shareable designs The design lives in the URL, so a customer can send it to someone or come back to it later. 6. ### Built to convert Was prices and savings on the options and in the basket, an empty basket that starts a build, and secure checkout reassurance under the button. Why it's built this way ## Nothing bolted on. No page builder, no app subscriptions, no widgets. Everything the store needs is part of the theme, so it's quick, cheap to run and simple to edit. ### One product, every option One product with every finish, pair and size, so prices and stock are managed in Shopify like any other product. Badges and fitting kits are their own products, kept out of search and collections. * The reg, size and badge travel with the order * Was prices and savings are set in Shopify * Native checkout, Shop Pay and payment methods ### Reviews without an app Customer reviews, with photos, are managed in Shopify and shown across the store. No review app and no monthly fee. * No review app or monthly fee * Photo reviews reused in the menu and empty basket ### A theme with one job Stripped back to only what the buying journey needs. Collections, search and add-on pages all lead to the builder. * Fonts load fast and consistently * Set up so Google understands the products ### Guard rails The theme refuses any plate added to the basket without a registration, keeps add-ons in step with their plates, and hides internal notes from the customer while keeping them on the order. * Checked in Chrome and iPhone Safari * Works with a keyboard and screen readers On mobile ## Built mobile first. The price and Add to basket stay pinned to the bottom, and a compact plate bar follows you down the options so the plates are always in view. ![Plate Perfect homepage on mobile: Your reg. Made perfect. with a yellow Enter reg box](https://pavegrowth.co/_astro/home-m.Bd8jdJE-_1aeNBz.webp) Homepage: enter your reg ![Plate builder on mobile showing S4 FOX plates and the price bar](https://pavegrowth.co/_astro/builder-m.CgWEfEIG_1rAHu.webp) Plate builder ![Builder options on mobile with the compact plate bar under the header](https://pavegrowth.co/_astro/builder-options-m.pSsmEuY2_1rLzBM.webp) Plates stay in view ![Basket drawer on mobile with savings and secure checkout](https://pavegrowth.co/_astro/basket-m.BNL1NxA0_Z1pBj34.webp) Basket ![Mobile menu with customer photos and secure checkout reassurance](https://pavegrowth.co/_astro/menu-m.Dr7MLSE3_2kJWv5.webp) Menu with customer photos Brand and creative ## Black, white and grey, so the plates are the only colour. A new wordmark and favicon, and a dark workshop look with a single spotlight on the plates. ![Plate Perfect homepage on desktop: a pair of plates under a single spotlight in a dark workshop](https://pavegrowth.co/_astro/home-d.CekQDYq4_2wAXQa.webp) Homepage hero: the plates where the car would be · plateperfect.co.uk Launch video ## A promotional launch video. A short launch film to introduce the brand, show off the plates and send people straight to the builder. Your reg. Made perfect. From £14.95, build yours now. · 16:9 · 1080p · 18s About![Josh Pavey](https://pavegrowth.co/_astro/avatar.BbmBhYNK_TT63c.webp) **Josh Pavey** · Founder **Currently** [Get in touch ](#contact) UK time ## Senior strategy. Hands-on delivery. I've spent **7+ years in paid advertising**, agency-side and in-house, most recently as **Head of Paid Search for 3+ years at Soar With Us**, a D2C agency, growing brands to **8+ figures**. I've since started Pavegrowth to continue my love of building and growing brands with that expertise. Alongside the ad accounts I build Shopify themes, iOS apps and software products, including my own. Growth marketing and development under one roof. I utilise AI workstreams to support moving faster & streamlining internal & client workflows to ensure efficiency, whilst the strategy, judgement and accountability are mine. You talk directly to the person doing the work. 7+ · Years in paid ads £10M+ · Ad spend managed 100s · Audits & accounts managed 30-minute intro call ## Let's grow your brand, together. Thirty minutes to get to know your brand, your goals and where the growth is. No pitch deck, just a straight conversation about where we'd take it next. 1. 0–10 · Your brand, goals and growth targets 2. 10–25 · Where I'd look first for growth, and why 3. 25–30 · Fractional, a project, or not a fit [Book an intro call ](https://calendar.app.google/xccypEeR4XJFWLWp6) Email [josh@pavegrowth.co](mailto:josh@pavegrowth.co)