--- title: Work · Pavegrowth description: Client work and selected projects for D2C brands, plus the products I build and run myself. url: https://pavegrowth.co/work/ --- [Home](https://pavegrowth.co/) · Work Work # Brands I've grown. Products I've shipped. Client work and selected projects for D2C brands, plus the products I build and run myself. Real brands, real numbers. ## Selected work [![Equipped Gym homepage: Built for strength. Made for fitness.](https://pavegrowth.co/_astro/home-d.DJFLAp9J_1agOr3.webp)Gym equipment · UKEquipped Gym: a full growth system, from theme to adsNew custom Shopify theme, email and repeat-purchase flows rebuilt from scratch, and Google and Meta Ads run against it. Sales up 178% year on year, from a six- to a seven-figure business.Shopify theme, Email & CRM, Google Ads, Meta Ads**+178% sales YoY** · **+172% orders YoY**View the project ](https://pavegrowth.co/work/equipped-gym/) · [![Control Room Mission Control dashboard](https://pavegrowth.co/_astro/0.DxFnI8RH_Z1gkiG3.webp)Built at Soar · Agency platformControl Room: a growth platform for challenger brandsAn end-to-end analytics and growth platform built in-house at Soar, my last agency, where I led its build. Forecasts, profit and loss, ad performance and creative insights for 30+ brands, replacing days of spreadsheet work.Product lead, Platform development, Shopify app**100k+ creatives tracked** · **£50M+ yearly ad spend tracked**View the project ](https://pavegrowth.co/work/control-room/) · [![Sniffables homepage: One sniff. Shift your vibe., with ChillWave and SoftWhoosh pouches either side of a bamboo inhaler](https://pavegrowth.co/_astro/home-d.CTMvbSqe_Z2nCkR.webp)Aromatherapy wicks · UKSniffables: a TikTok brand given a store to matchI followed Sniffables' young founder on TikTok and LinkedIn and wanted to back him, so I rebuilt the store over a weekend, free. A bold, mobile-first Shopify theme with creator videos, a scent and pack switcher and a basket built to lift order value.Shopify theme, Brand book, Store rollout**Built in a weekend** · **2M+ TikTok views, now on site**View the project ](https://pavegrowth.co/work/sniffables/) · [![Plate Perfect homepage: Your reg. Made perfect., with a pair of plates under a spotlight](https://pavegrowth.co/_astro/home-d.CekQDYq4_2wAXQa.webp)Number plates · UKPlate Perfect: a reg plate builder that makes ordering effortlessA Shopify store and theme for a close friend's number plate brand, now live at plateperfect.co.uk. Type your reg and see your plates come to life, with no app fees and a one-tap basket. Brand and launch video too.Shopify theme, Brand identity**Live plate preview** · **Sub-1s page loads**View the project ](https://pavegrowth.co/work/plate-perfect/) Products I've built ## Built, launched and run by me. Products are where I test ideas, ship fast and keep the craft sharp. The same discipline goes into every client build. [![AI Shopping Feeds homepage with the product dashboard](https://pavegrowth.co/_astro/home-d.CoJvosen_5N4Mm.webp)Built & launched · SaaSAI Shopping Feeds: feed management, automated end to endA SaaS for product feeds. AI rewrites titles and attributes, rules keep feeds clean, audits catch disapprovals, and exports go to 200+ shopping channels. I built it over 12 months.SaaS development, App development**12-month build** · **200+ shopping channels**View the project ](https://pavegrowth.co/work/ai-shopping-feeds/) · [![3DAssets.dev homepage: Free 3D assets, built for you and your AI agent, with the catalogue count below](https://pavegrowth.co/_astro/home-d.DB0K8uux_Z2oXNu.webp)Built & launched · Platform3DAssets.dev: a free 3D asset library, run by an automated pipelineA free, open library of game-ready 3D assets for people and AI agents. Every upload is validated, re-encoded and human-reviewed automatically, giving 22,000+ GLB models, 350+ packs and 200+ walkable demos, all CC0, with an API and an MCP server built in.Platform development, Automated pipeline, API & MCP, Product design**22,000+ free assets** · **200+ walkable demos**View the project ](https://pavegrowth.co/work/3dassets/) · [![Football draft game website: The wheel picks the club. You pick the XI.](https://pavegrowth.co/_astro/home-d.BU-crY1m_21x3s4.webp)Built & launched · GameFootball Draft Game: built solo, grown to 100k+ downloadsA football draft game. Spin for a real club and season, draft an XI, then play out the season and chase an unbeaten record. I built the iOS app, the browser version and the website.App development (iOS), Website**100k+ downloads** · **300+ five-star reviews**View the project ](https://pavegrowth.co/work/football-draft-game/) · [![Cozy Alchemy website: Run a little village potion shop, one kettle at a time.](https://pavegrowth.co/_astro/home-d.DKNGyV9V_Gj5tG.webp)Built & launched · GameCozy Alchemy: a cozy idle game, built end to endA village potion shop game for iPhone. I built the whole thing: the gameplay loop, levelling and economy, the backend, the marketing site and the user acquisition. Live on the App Store 20 days after I started building it.Game design, App development (iOS), Backend, Website, UA**1,000+ players** · **100 shop levels**View the project ](https://pavegrowth.co/work/cozy-alchemy/) · [![Football Club Sim website: Manage the club. Play every match live.](https://pavegrowth.co/_astro/home-d.CJ8cONiA_ZVWqr4.webp)Built & launched · GameFootball Club Sim: 5k managers a month, playing every match liveA football management game for iPhone, where you play every match live and take on friends in online leagues. I built the app, the match engine, the online leagues and the website.Game design, App development (iOS), Online leagues, Website**20k+ downloads** · **5k monthly active players**View the project ](https://pavegrowth.co/work/football-club-sim/) · [![Sport Score Tracker website: four iPhones showing match history, stats, achievements and home](https://pavegrowth.co/_astro/inside-d.C2DpHcMk_k2dIn.webp)Built & launched · AppSport Score Tracker: 23 sports, scored on iPhone and Apple WatchAn iPhone and Apple Watch app that keeps score in 23 sports with one tap. Real rules for every sport, live sharing with friends, Apple Health workouts and deep stats.App development (iOS), watchOS, Website**23 sports** · **iPhone + Apple Watch**View the project ](https://pavegrowth.co/work/sport-score-tracker/) · [![Squadfather website: Become the Squadfather](https://pavegrowth.co/_astro/home-d.MwBoRatF_1q5P3B.webp)Built & launched · GameSquadfather: a full game, built and shipped soloA football squad game with 1v1 multiplayer, 22 languages and a coach you can customise. Built and shipped solo, with AI doing much of the heavy lifting.Game design, App development (iOS), Multiplayer, Website**22 languages** · **1v1 multiplayer**View the project ](https://pavegrowth.co/work/squadfather/) About![Josh Pavey](https://pavegrowth.co/_astro/avatar.BbmBhYNK_TT63c.webp) **Josh Pavey** · Founder **Currently** [Get in touch ](#contact) UK time ## Senior strategy. Hands-on delivery. I've spent **7+ years in paid advertising**, agency-side and in-house, most recently as **Head of Paid Search for 3+ years at Soar With Us**, a D2C agency, growing brands to **8+ figures**. I've since started Pavegrowth to continue my love of building and growing brands with that expertise. Alongside the ad accounts I build Shopify themes, iOS apps and software products, including my own. Growth marketing and development under one roof. I utilise AI workstreams to support moving faster & streamlining internal & client workflows to ensure efficiency, whilst the strategy, judgement and accountability are mine. You talk directly to the person doing the work. 7+ · Years in paid ads £10M+ · Ad spend managed 100s · Audits & accounts managed 30-minute intro call ## Let's grow your brand, together. Thirty minutes to get to know your brand, your goals and where the growth is. No pitch deck, just a straight conversation about where we'd take it next. 1. 0–10 · Your brand, goals and growth targets 2. 10–25 · Where I'd look first for growth, and why 3. 25–30 · Fractional, a project, or not a fit [Book an intro call ](https://calendar.app.google/xccypEeR4XJFWLWp6) Email [josh@pavegrowth.co](mailto:josh@pavegrowth.co)