# Pavegrowth > Growth marketing, app and Shopify development. I run paid ads that bring shoppers in, and build stores that turn them into customers. Led by Josh Pavey. Pavegrowth is Growth Marketing, App & Shopify Development, run by Josh Pavey in the UK. Growth marketing is paid media management (Google, Microsoft, Meta, TikTok, Amazon and retail media). Development is Shopify themes and websites, iOS apps and software products, built AI-native: AI assistants inside products and AI pipelines for ad creative. Josh loves building and growing brands, and works fractionally or project by project. Every page is available as markdown: request it with `Accept: text/markdown`, or use the links below. ## Pages - [Pavegrowth · Growth Marketing, App & Shopify Development](https://pavegrowth.co/index.md): Growth marketing, app and Shopify development. I run paid ads that bring shoppers in, and build stores that turn them into customers. Led by Josh Pavey. - [Work · Pavegrowth](https://pavegrowth.co/work/index.md): Client work and selected projects for D2C brands, plus the products I build and run myself. - [3DAssets.dev: a free 3D asset library, run by an automated pipeline · Pavegrowth](https://pavegrowth.co/work/3dassets/index.md): A free, open library of game-ready 3D assets for people and AI agents. Every upload is validated, re-encoded and human-reviewed automatically, giving 22,000+ GLB models, 350+ packs and 200+ walkable demos, all CC0, with an API and an MCP server built in. - [AI Shopping Feeds: feed management, automated end to end · Pavegrowth](https://pavegrowth.co/work/ai-shopping-feeds/index.md): A SaaS for product feeds. AI rewrites titles and attributes, rules keep feeds clean, audits catch disapprovals, and exports go to 200+ shopping channels. I built it over 12 months. - [Control Room: a growth platform for challenger brands · Pavegrowth](https://pavegrowth.co/work/control-room/index.md): An end-to-end analytics and growth platform built in-house at Soar, my last agency, where I led its build. Forecasts, profit and loss, ad performance and creative insights for 30+ brands, replacing days of spreadsheet work. - [Cozy Alchemy: a cozy idle game, built end to end · Pavegrowth](https://pavegrowth.co/work/cozy-alchemy/index.md): A village potion shop game for iPhone. I built the whole thing: the gameplay loop, levelling and economy, the backend, the marketing site and the user acquisition. Live on the App Store 20 days after I started building it. - [Equipped Gym: a full growth system, from theme to ads · Pavegrowth](https://pavegrowth.co/work/equipped-gym/index.md): New custom Shopify theme, email and repeat-purchase flows rebuilt from scratch, and Google and Meta Ads run against it. Sales up 178% year on year, from a six- to a seven-figure business. - [Football Club Sim: 5k managers a month, playing every match live · Pavegrowth](https://pavegrowth.co/work/football-club-sim/index.md): A football management game for iPhone, where you play every match live and take on friends in online leagues. I built the app, the match engine, the online leagues and the website. - [Football Draft Game: built solo, grown to 100k+ downloads · Pavegrowth](https://pavegrowth.co/work/football-draft-game/index.md): A football draft game. Spin for a real club and season, draft an XI, then play out the season and chase an unbeaten record. I built the iOS app, the browser version and the website. - [Plate Perfect: a reg plate builder that makes ordering effortless · Pavegrowth](https://pavegrowth.co/work/plate-perfect/index.md): A Shopify store and theme for a close friend's number plate brand, now live at plateperfect.co.uk. Type your reg and see your plates come to life, with no app fees and a one-tap basket. Brand and launch video too. - [Sniffables: a TikTok brand given a store to match · Pavegrowth](https://pavegrowth.co/work/sniffables/index.md): I followed Sniffables' young founder on TikTok and LinkedIn and wanted to back him, so I rebuilt the store over a weekend, free. A bold, mobile-first Shopify theme with creator videos, a scent and pack switcher and a basket built to lift order value. - [Sport Score Tracker: 23 sports, scored on iPhone and Apple Watch · Pavegrowth](https://pavegrowth.co/work/sport-score-tracker/index.md): An iPhone and Apple Watch app that keeps score in 23 sports with one tap. Real rules for every sport, live sharing with friends, Apple Health workouts and deep stats. - [Squadfather: a full game, built and shipped solo · Pavegrowth](https://pavegrowth.co/work/squadfather/index.md): A football squad game with 1v1 multiplayer, 22 languages and a coach you can customise. Built and shipped solo, with AI doing much of the heavy lifting. ## Contact - [Book a 30-minute intro call](https://calendar.app.google/xccypEeR4XJFWLWp6) - Email: josh@pavegrowth.co - Contact form on every page (includes an invisible human check) ## Optional - [Agent skills](https://pavegrowth.co/.well-known/agent-skills/index.json) - [Full site in one file](https://pavegrowth.co/llms-full.txt)