--- title: Pavegrowth · Growth Marketing, App & Shopify Development description: Growth marketing, app and Shopify development. I run paid ads that bring shoppers in, and build stores that turn them into customers. Led by Josh Pavey. url: https://pavegrowth.co/ --- Growth marketing, app & Shopify development # Ads that scale. Stores that convert. I'm Josh, founder of Pavegrowth, and I love building and growing brands. I run the ads that bring shoppers in, and support building the Shopify stores that turn them into customers. Work with me on a project, or as your fractional growth and build partner. [Book an intro call ](https://calendar.app.google/xccypEeR4XJFWLWp6) · [View my work](https://pavegrowth.co/work/) [Not taking on new projects for 2026](#contact) **7+ yrs** scaling D2C brands · **£10M+** ad spend managed, profitably · **100s** of ad accounts audited & managed About![Josh Pavey](https://pavegrowth.co/_astro/avatar.BbmBhYNK_TT63c.webp) **Josh Pavey** · Founder **Currently** [Get in touch ](#contact) UK time ## Senior strategy. Hands-on delivery. I've spent **7+ years in paid advertising**, agency-side and in-house, most recently as **Head of Paid Search for 3+ years at Soar With Us**, a D2C agency, growing brands to **8+ figures**. I've since started Pavegrowth to continue my love of building and growing brands with that expertise. Alongside the ad accounts I build Shopify themes, iOS apps and software products, including my own. Growth marketing and development under one roof. I utilise AI workstreams to support moving faster & streamlining internal & client workflows to ensure efficiency, whilst the strategy, judgement and accountability are mine. You talk directly to the person doing the work. 7+ · Years in paid ads £10M+ · Ad spend managed 100s · Audits & accounts managed Ad accounts I've managed * Masons Yorkshire Gin * The Essence Vault * Equipped Gym * Ekster * Nutrition Geeks * Contempee * Art of Football * Actiph Water * Spacegoods * Activit Drinks Client work ## Recent projects Client work for D2C brands, measured on revenue and profit. [![Equipped Gym homepage: commercial grade gym flooring from £17](https://pavegrowth.co/_astro/5.C9EOSvQU_24Cm5C.webp)](https://pavegrowth.co/work/equipped-gym/) Gym equipment · UK ### Equipped Gym A custom Shopify theme, CRM and paid media for a UK gym equipment brand, grown from six to seven figures. Shopify theme, CRM, Google Ads, Meta [View the project ](https://pavegrowth.co/work/equipped-gym/) +178% · Sales, year on year +172% · Orders, year on year 6 → 7 figures · Yearly revenue [![Plate Perfect homepage: Your reg. Made perfect., with a pair of number plates under a spotlight](https://pavegrowth.co/_astro/home-d.CekQDYq4_2wAXQa.webp)](https://pavegrowth.co/work/plate-perfect/) Number plates · UK ### Plate Perfect A Shopify store and theme with a reg plate builder, now live for a number plate brand: no app fees and a one-tap basket. Shopify theme, Brand identity [View the project ](https://pavegrowth.co/work/plate-perfect/) 0 · Monthly app fees <1s · Page loads on mobile 3 steps · Reg to checkout [![Sniffables homepage: One sniff. Shift your vibe., with ChillWave and SoftWhoosh pouches either side of a bamboo inhaler](https://pavegrowth.co/_astro/home-d.CTMvbSqe_Z2nCkR.webp)](https://pavegrowth.co/work/sniffables/) Aromatherapy wicks · UK ### Sniffables A bold, mobile-first Shopify theme for a TikTok-born brand, with creator videos, a scent and pack switcher and a basket built to lift order value. Shopify theme, Brand book, Store rollout [View the project ](https://pavegrowth.co/work/sniffables/) 1 weekend · Brand book to live theme 2M+ · TikTok views, now on site 6 · Products rewritten Beyond client work ## Products I've built and shipped. Client work pays the bills; building my own products keeps me sharp. The same design, engineering and growth discipline goes into every Shopify build. [![Control Room dashboard showing store metrics overview](https://pavegrowth.co/_astro/0.DxFnI8RH_Z1gkiG3.webp)](https://pavegrowth.co/work/control-room/) ### Control Room Agency platform Analytics, forecasting, profit and loss, and creative insights in one place. Built in-house at my last agency, where I led its build. 100k+ creatives tracked · £50M+ ad spend tracked · [View the project ](https://pavegrowth.co/work/control-room/) [![AI Shopping Feeds product screenshot](https://pavegrowth.co/_astro/1.CRIn7v6P_26vtJa.webp)](https://pavegrowth.co/work/ai-shopping-feeds/) ### AI Shopping Feeds SaaS Shopping feed management, automated end to end. Titles and attributes optimised across 200+ shopping channels. 200+ shopping channels · [View the project ](https://pavegrowth.co/work/ai-shopping-feeds/) [![Football Club Sim website: Manage the club. Play every match live.](https://pavegrowth.co/_astro/home-d.CJ8cONiA_ZVWqr4.webp)](https://pavegrowth.co/work/football-club-sim/) ### Football Club Sim iOS app & multiplayer A football manager for iPhone where you play every match live and take on friends in online leagues. 20k+ downloads · 5k monthly players · [View the project ](https://pavegrowth.co/work/football-club-sim/) [![Football draft game website: The wheel picks the club. You pick the XI.](https://pavegrowth.co/_astro/home-d.BU-crY1m_21x3s4.webp)](https://pavegrowth.co/work/football-draft-game/) ### Football Draft Game iOS app & web Spin for a real club and season, draft an XI, then try to go the whole season unbeaten. 100k+ downloads · [View the project ](https://pavegrowth.co/work/football-draft-game/) Apps, games & platforms [![Cozy Alchemy website: Run a little village potion shop, one kettle at a time](https://pavegrowth.co/_astro/home-d.DKNGyV9V_Gj5tG.webp)](https://pavegrowth.co/work/cozy-alchemy/) ### Cozy Alchemy A cozy idle game for iPhone, from gameplay loop to backend and launch. 1,000+ players · [View the project ](https://pavegrowth.co/work/cozy-alchemy/) [![3DAssets.dev homepage: Free 3D assets, built for you and your AI agent](https://pavegrowth.co/_astro/home-d.DB0K8uux_Z2oXNu.webp)](https://pavegrowth.co/work/3dassets/) ### 3DAssets.dev Free game-ready 3D models, packs and demos for people and AI agents. 22,000+ assets · 350+ packs · [View the project ](https://pavegrowth.co/work/3dassets/) [![Sport Score Tracker app](https://pavegrowth.co/_astro/14.DIbU5Ty-_1RoTD9.webp)](https://pavegrowth.co/work/sport-score-tracker/) ### Sport Score Tracker One-tap scoring for 23 sports on iPhone and Apple Watch. 23 sports · iPhone + Apple Watch · [View the project ](https://pavegrowth.co/work/sport-score-tracker/) [![Squadfather app](https://pavegrowth.co/_astro/11.CXbRrU3h_Z6Gb7.webp)](https://pavegrowth.co/work/squadfather/) ### Squadfather A 1v1 football squad game with a custom coach. Built solo. 22 languages · [View the project ](https://pavegrowth.co/work/squadfather/) Services ## Growth marketing and Shopify development. Ads and the store work best when they're built together. Every campaign lands on a page made to convert it, and every change is judged on profit. Growth Marketing ### More revenue from the same ad budget Paid media run for revenue and profit across search, social, marketplaces and retail media. More customers at a cost that works. * Google Shopping, Search, Performance Max and YouTube * Meta and TikTok prospecting and retargeting * Amazon Ads and retail media * Product feeds, tracking and attribution checks * More ad variations tested, for less [Book an intro call ](#contact) Development ### A store that turns more visitors into customers Shopify themes, store builds and conversion work, designed and built to make buying easier. Apps and custom tools when the store needs one. * Custom Shopify themes, store builds and migrations * Conversion work and landing pages * Custom Shopify apps and tools when the store needs one * Automation that saves your team hours * Ongoing development support [Book an intro call ](#contact) Growth marketing · Paid search Google Ads, YouTube, Microsoft Ads Paid social Meta, TikTok Marketplaces & retail media Amazon, Tesco, Ocado, Waitrose, Sainsbury's, eBay, Citrus Ads ### Ways to work with me Fractional ### A senior growth and build partner I join your team for part of each week and own the work: the ad accounts, the store, the product, or all three. Senior from day one, without the need for a full-time hire. Project ### One build, clear scope, clear end A new Shopify theme, a store rebuild, a conversion project, or an ad account rebuild. Agreed scope up front, then handover or ongoing support. How I work ## From audit to growth, in four steps. No long onboarding. Every step is tied to a number you care about: revenue, profit, CAC or conversion rate. You can see what each change did. 1. Week 1 ### Audit Find where growth is leaking: wasted spend, broken tracking, product pages that don't convert. You get the fixes ranked by revenue impact. 2. Week 2 ### Growth plan A written growth plan we agree together: targets for revenue, profit and CAC, the budget behind them, and a prioritised roadmap of what we launch and build first. 3. Weeks 3–4 ### Launch Quick wins first. Campaigns go live with the store and product changes they need, so paid traffic lands on pages that convert. 4. Ongoing ### Scale More budget behind what's profitable, less behind what isn't, and constant testing on the store. Growth that compounds month on month. Every day ### Daily Slack updates I'm in your Slack every day: progress updates, quick answers, and decisions made the same day instead of saved up for a meeting. Every week ### Weekly growth update Revenue, profit, CAC and orders against target, plus what I changed and the result it had. Every month ### Monthly growth review Profit by channel, new vs returning customers, conversion rate trends, and the plan to grow next month. Common questions ## The things founders usually ask. Do you work with brands outside Shopify? I work mainly with Shopify brands. If you're on another platform, I can still help with the ads and the conversion side. Can you work with my existing team? Yes. I can lead the work or slot in alongside your team. You deal with me, not an account manager. How much does it cost? Every engagement is scoped and priced before we start. Most begin with an audit or a single project, then continue if it's working. Book a call and I'll give you a straight answer. How quickly can we start? Usually within two weeks. An audit can often start sooner. What do you need from me? Access to your store and ad accounts, and 30 minutes to agree the goal. That's enough to get started. How do you measure success? Revenue and profit, not vanity metrics. We agree the numbers before we start. What if I'm not sure what I need? Book a call. I'll tell you the first three things I'd fix, whether we work together or not. 30-minute intro call ## Let's grow your brand, together. Thirty minutes to get to know your brand, your goals and where the growth is. No pitch deck, just a straight conversation about where we'd take it next. 1. 0–10 · Your brand, goals and growth targets 2. 10–25 · Where I'd look first for growth, and why 3. 25–30 · Fractional, a project, or not a fit [Book an intro call ](https://calendar.app.google/xccypEeR4XJFWLWp6) Email [josh@pavegrowth.co](mailto:josh@pavegrowth.co)